Journey to create a “happy spice”

For a brand, when it reaches the threshold of more than three decades, the stories to tell are not only business problems but also a philosophy of forming the corporate culture.

Nước tương Thanh Vị

From the bottle of Cholimex chili sauce …

In June 2019, Cholimex Food celebrated 36 years of establishment and development. Over more than three decades there are many stories created by the brand.

In the years 1983-1985, Cholimex Food’s journey began with the first bottles of chili sauce with a spicy taste, combined with the sweet aroma of garlic, suitable for the taste of Vietnamese consumers. However, the production level is outdated, manual equipment such as grating by stone mortar and manual filling should not really create a strong breakthrough in the market.

In the period of 1992-1999, along with the economic development of the country, Cholimex Seafood Processing and Export Food Enterprise boldly invested in developing and equipping the most modern chili grinder. At the same time, the bottles of Cholimex Food chili sauce in the 90s complied with the production process and were technically advised by famous and reputable masters of ketchup and chili sauce in the food processing industry. Since then, the factory has increased the capacity of Cholimex brand chili sauce from a few thousand bottles/day to about 30,000 bottles/day and began to export large quantities to the Federal Republic of Russia, Poland, Ukraine …

… to spice colors for Cholimex Food

In 2002, Cholimex Food’s products were expanded with refined frozen foods with high added value. As a result, Cholimex Food is not only famous for chili sauce but also has frozen products such as spring rolls, shrimp, squid … meeting food safety conditions for export to the European Union (EU).

This is also the period of implementing the industrialization policy, so the Cholimex Food factory of nearly 4 hectares was built in Vinh Loc Industrial Park, opening a new development period.

By 2009, the Vietnamese spice market received another quality product from Cholimex Food: Huong Viet soy sauce is not only close, pure Vietnamese by the name “cute”, easy to remember but also extremely Conquering consumers by good quality, produced through rigorous screening standards, pure taste, natural and good for health.

Starting from here, Cholimex Food defines its mission for Vietnamese consumers, so the company invests in developing a brand identity with outstanding red color with the slogan “Spices of Life”, as affirmation and guarantee for The quality, taste, and mission of Cholimex Food’s branded products.

Every year, Cholimex Food launches new products with traditional and convenient flavors, in line with the modern lifestyle of consumers such as barbecue marinade, char siu marinade, fish stock spices. , the warehouse of meat, oyster sauce, naturally fermented soy sauce … From 2012 till now, the company has been constantly innovating and developing to develop key products such as ketchup, chili sauce, soy sauce, and water. fish sauce but also constantly expanding and diversifying colors and spices with a series of indispensable products on the tray of each Vietnamese family, especially Huong Viet fish sauce, which is very popular in the market. school.

Today, Cholimex Food is known by consumers not only as a company producing spice and quality food with Vietnamese brands but also as a unit that always accompanies every Vietnamese family, every Vietnamese kitchen. Besides, the company has also accompanied with a number of culinary programs, contributing to the quintessence of Vietnamese delicacies, regional specialties, Vietnamese culinary beauty … Images of a warm Vietnamese kitchen. In addition, a tray of rice with a strong flavor of the homeland and a round of happiness is always something that every product or program called Cholimex Food aims to.

After 36 years of establishment and development, Cholimex Food has built up a firm foothold in the market, despite the increasing number of domestic and foreign rivals. The company has also established distribution systems in 63 provinces and cities nationwide, distributed through many popular channels such as Metro, Co.op Mart, BigC …

In 2019, it has passed three-quarters of the time, full of difficulties and challenges, but the ship of Cholimex Food still surmounted the waves and strong winds reached the finish line. The difficulty is only a challenge, it is a spice for the final results more and more meaningful.