On the evening of December 2, 2022, in Hanoi, Cholimex Food was honored to receive the Vietnam National Brand Award in 2022 with a line of sauces, condiments, sauces and frozen food products.
Vietnam National Brand is a specific, long-term program aimed at building and developing a national brand through product branding. The program is chaired by the Ministry of Industry and Trade with the participation of leaders of ministries, departments, branches and central agencies; leaders of the People’s Committees of provinces/cities directly under the Central Government, local departments, agencies and branches; leading experts and many typical enterprises of the country. The total number of participants was over 1,000 delegates. Present at the award ceremony were Prime Minister Pham Minh Chinh; Head of the Central Economic Commission – Politburo member Tran Tuan Anh; Minister of Industry and Trade – Member of the Party Central Committee – Chairman of the Vietnam National Brand Council Nguyen Hong Dien… At the announcement ceremony, Cholimex Food was honored to be named as one of 172 elite enterprises with products with National Brands selected by the National Brand Council with 2 product lines recognized as sauces, spices, dipping sauces and Cholimex`s frozen food products.
Cholimex Food was established in 1983, certified to meet quality standards ISO 9001: 2015, ISO 22000: 2018 and certified to meet food safety conditions for export to the European Union (EU). In addition, the enterprise also develops HALAL standards for Muslim and Kosher countries to meet the most stringent requirements of the international market. In the domestic segment, Cholimex Food products have been present in all provinces from North to South with nearly 120 distributors, 90,000 retail counters, more than 4,000 restaurants, and 5,000 supermarkets nationwide.
The success of Cholimex Food must refer to its acute thinking, innovation and constant catching up with modern life, in addition to the product lines: chili sauce, ketchup, soy sauce, and fish sauce. The company has created trending products such as convenient condiments: barbecue sauce, char siu marinade, fish stock seasoning, meat stock, braised beef sauce, beef noodle soup, etc. helping the Cholimex Food brand to be more widely known to modern consumers, saving processing time, diversifying the “world” of spices, creating a rich flavor for Vietnamese meals.
In recent years, Cholimex Food has focused on R&D investment and continuously launched many products that promote convenience but still retain the quintessential flavor of traditional cuisine. Frozen products such as spring rolls, dumplings, dumplings, dumplings, sausages, etc., which are processed from agricultural products of Vietnam, have been receiving responses from a large number of domestic and foreign consumers. Particularly in the chili sauce segment, Cholimex Food has always been one of the leading names in the industry alongside other foreign “big guys”.
Currently, the company’s products have been present in over 30 countries and territories, participating in world-famous supermarket chains such as Marks and Spencer (UK); Coop, Migros (Switzerland); Metro, Real (Germany); Auchan, Cora, Carefour (France)…In the coming time, the company continues its plan to expand the market with the desire to contribute to bringing the Vietnamese brand to the international market, continuing the mission of connecting each kitchen, and bringing the quintessence of Vietnamese cuisine to all over the world. In 2022, Vietnam National Brand honored 172 enterprises with a total of 325 products eligible for certification. This is also the second time Cholimex Food has been recognized as an Enterprise with products that have achieved Vietnam’s National Brand. Understanding that the development of the business cannot be separated from the flow of the country and the world, Cholimex Food constantly improves its management capacity, product quality, and builds standards of business ethics associated with social responsibility to always deserve the leading business position. The groundbreaking ceremony of Cholimex Food processing factory Ben Luc – Long An held on November 11, 2022, is a project with a 20-year strategic vision, marking a new turning point in the development of the company’s production and business scale, creating a premise for the implementation of the company’s product and quality strategies in the future.
Nguồn: Báo Thanh Niên