The opening ceremony of Vietnam Week is being held at Système U and Carrefour supermarkets in France, taking place during the Mid-Autumn Festival from September 25 to October 1.
Cholimex Food took part in the event by directly displaying and marketing its famous Vietnamese spices to French consumers, and received a positive response. The event is crucial in terms of marketing Vietnamese goods in France, as well as contributing to direct exports of Vietnamese products to France and other countries where the company has distribution systems.
Do Thang Hai, Deputy Minister of Industry and Trade, Dinh Toan Thang, Ambassador of Vietnam to France, Senator Vincent Eblee from the Seine-et-Marne province, mayors of Lognes and Noisiel, and numerous high-level executives from Système U, Carrefour, and T&T Food (Cholimex Food’s partner in France) attended this event. Speaking at the event, Deputy Minister Do Thang Hai thanked the Système U and Carrefour systems for hosting the event to promote Vietnamese products in the French market.
During the meeting, representatives from the Système U group also shared their thoughts on Vietnamese cuisine, saying that Vietnamese cuisine is gaining increasing popularity in France. The presence of Vietnamese products on the shelves of Système U supermarkets has enriched their product offerings, particularly benefiting customers in suburban and outlying areas of major cities, providing them with more opportunities to experience Vietnamese cuisine up close.
Cholimex Food offers many Sauce – Spice products such as Chili sauce, chili satay, dried chili satay, sour soup for seafood mix, fish marinade, meat marinade, beef stew sauce, oyster sauce… with bold Vietnamese flavors, contributing to diversifying the world of spices, satisfying the diverse culinary needs of French people and international friends.
Over the course of 40 years of formation and development, with the mission of “Bringing the Flavors of Life to Every Delicious Meal” and adding love to each dish through quality, responsibility, and creativity, Cholimex Food has successfully established quality standards that are suitable for foreign markets. These include certifications such as meeting the requirements for Food Safety to export to the European Union (EU) with EU code DL62, BRC certification, HALAL standards for Muslim countries, and Kosher for the Jewish market, aiming to diversify the export.
Therefore, Cholimex Food products have been present in France for more than 10 years, sold at Carrefour, Système U, and Auchan supermarkets but with private labels. This is an important event marking the official presence of the Cholimex Food brand in major supermarkets in France, affirming Cholimex Food’s position in the French market in particular and Europe in general.
Vietnam Week with Cholimex Food Products is continuing with many activities introducing the Moon Festival – a special cultural feature of Vietnam. Thereby contributing to affirming the quality of the Vietnamese brand and having a solid foothold in the domestic and international marketplace.
